Ask: Make 7/11’s staple product, the Slurpee, an intriguing option for consumers during the winter season.

Answer: Create personas for each of the flavors and encourage consumers to try the new flavors.

Team: Olivia Bowman + Omar Vega + Kayla Porter

Role: Account Manager.


Social/Print Ads

A Buzzfeed Sponsored quiz

To garner interest in each of the flavors, our team created a quiz for Buzzfeed featuring the winter flavors.